“PLANT A SEEED” is the first scientific sustainability project for major concerts in Germany. Initiated by The Changency in collaboration with the band Seeed and the Berlin University of Applied Sciences, the project examined the ecological and social impact of such events at five sold-out Seeed concerts at Berlin’s Parkbühne Wuhlheide. Each of the five concert days was dedicated to a specific focus topic: social sustainability, consumption and procurement, nutrition, mobility, resources and climate. The aim was to raise awareness of sustainability among the approximately 85,000 concertgoers, provide inspiration for a more climate-friendly live music industry through various measures and generate knowledge for the entire industry through data collection and climate balancing. For example, the collection of over 3,200 cigarette butts alone protected around 3.25 million liters of water from potential pollution.