Supermarkets, discounters, organic shops and online providers are powerful actors in the transformation of the food industry. At the point of sale between end consumers and producers, the industry provides important impetus in both directions – for more sustainable eating styles and production methods. The concentration of dealers in the market and the growing importance of own brands are increasing the influence on the production and production conditions.

The industry can better inform its customers and help them make more conscious purchasing decisions in many ways: through eco and CO2 labels, advertising sustainable product properties on packaging, displays, promotions and information about fair purchasing. The industry is leveraging transformative potential by converting product ranges towards meat, milk substitutes and animal welfare products.