Not only in the world of products, but also in personal services, environmental awareness, climate friendliness and good working conditions are becoming decision criteria for customers and employees. Although “services” are difficult to standardize, funeral homes, hairdressing and beauty salons, spas and dry cleaners, for example, pay attention to sustainability in their services.

Whether in operations or in the selection of products used, the potential for innovation and transformation is becoming increasingly clear. Ultimately, the social impact, well-being and positive social impact on customers is crucial for sustainable personal services. Especially in the social sector, the overlap between classic services and wellness and prevention offerings creates new professional profiles and business models that advance sustainability in the industry.