Sustainability in the Industry
Sporting Goods Retail
Impacts, Risks and Opportunities
Sustainability in Sporting Goods Retail
Sustainability is becoming an increasingly important purchasing criterion for sports and outdoor items. Surveys show: Two thirds of the sports and fitness participants surveyed in Germany would pay more for a comparable, more sustainable product. Retailers and specialist shops therefore play a central role in the transformation: Qualified advice that goes beyond pure application and includes eco-social aspects can promote a sustainable lifestyle. Targeted advertising for more sustainable products and testing, return and repair services provide transformative impulses for customers. Retailers also influence safe, health-promoting sport through the product selection in the range.
Whether stationary or online: The pioneers among retailers are strengthening the trends towards fairness and resource conservation in the outdoor, fitness and sports sectors. Hundreds of thousands of people still work under precarious working conditions in globalized supply chains for sporting goods. Although a coveted jersey in the store easily costs over 100 euros, workers often only earn cents.
Whether stationary or online: The pioneers among retailers are strengthening the trends towards fairness and resource conservation in the outdoor, fitness and sports sectors. Hundreds of thousands of people still work under precarious working conditions in globalized supply chains for sporting goods. Although a coveted jersey in the store easily costs over 100 euros, workers often only earn cents.
Large retailers in particular can use their market power to influence fairer value creation and, for example, have recently been able to enable end customers to make additional direct payments to local workers at the POS using new digital solutions. Digitalization supports qualified, sustainability-oriented sales advice in retail, e.g. through QR codes on the item or via app. Transformative processes can be established in logistics and transport as well as returns through the use of renewable energies, e-mobility, sustainable returns regulations and smart recycling of returned items.
The industry includes, for example, retail sales of sports and camping goods and sports equipment.
The industry includes, for example, retail sales of sports and camping goods and sports equipment.
Industry Materiality
Key Fields and Topics in the Industry
Climate
Climate protection
Resources
Circular economy
Value Chain
Supply chain
Society
End-consumers
EU NACE Classification
Industry NACE Classes
Unsure if the industry is the right one? A comparison with the EU’s granular NACE classification Rev. 2.1 provides clarity.
Included NACE classes in the industry
G 47.63 Retail sale of sporting equipment
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