Whether for drugstore items, household goods or books: As an interface between customers and manufacturers, retail is a central driving force behind sustainable transformation. In stores and online, it enables more sustainable purchasing decisions, for example through the design of the product range, the introduction of labels on the products and advertising campaigns that highlight eco-fair alternatives.

It is important to protect customers from greenwashing and to critically examine sustainability promises. Products that are proven to be unsustainable can be delisted. Digital Product Passports create transparency along the supply chain and make ecological and social aspects visible in the supplier and sales network. Retailers can contribute to a successful circular economy – especially with their own brands – through smart packaging, products made from recycled materials and refill stations, among other things.